How to master the basics of SEO

Online SEO workshop

Learning SEO gives you the control, so you can confidently drive traffic to your website organically.

I promise that you'll walk away from this SEO workshop feeling like you know what you're doing when it comes to SEO.

We're breaking down the jargon and making SEO easy to understand.

SEO WORKSHOP: THE DETAILS

DATE: Tuesday 5th August 2025

TIME: 11am - 12.30pm

WHERE: Online via Zoom

INVESTMENT: $189

You'll also be sent my step-by-step guidebook after the session which will be your SEO bible and help you as you start making changes with your SEO.

What we're covering...

What is SEO and how does it work?
How to choose your keywords
Optimising your images and videos
The importance of Meta data
Writing SEO copy
Why you need backlinks
Google tools you need connected
How to write content for AI tools

And if any of that sounds like a foreign language, I'm going to break it all down and we're going to change that!

Who it's for...

This SEO workshop is best suited to service-based businesses.

It's ideal for you if you built your own website or had a friend build it (that isn't an expert in SEO).

You're a graphic designer or marketer who builds website without SEO knowledge.

SEO specialist working on website_edited

Where's the best place to hide a dead body?

On the second page of Google.

If you're not on page one, no-one is going to find you.

Come join my SEO workshop and let's get you ranking.

Why I want you to care about your SEO...

Digital marketing isn’t just a passing trend, it’s how people find, compare, and choose what to buy.

Whether it's through Google, social media, email, or paid ads, digital marketing puts your business in front of the right people, at the right time, on the devices they use every day.

And yes, SEO is an important part of that puzzle.

Need another reason to love it? If you know how to do it yourself, it's essentially FREE marketing!

Fun fact:

Over 90% of online experiences begin with Google or another search engine. Yes, there are others.

Which means if your business isn’t visible online, you’re missing out on all those people looking for your products or services.

I want you to care, simply because I want more people to find you.

And I know you want that too. SEO helps match your products or services with people who are deliberately searching for them.

If you’ve paid attention to your SEO, then you’re helping put your website in front of as many people as possible.

Around 8.5 billion Google searches are happening every day globally. Don’t miss out on your share of those opportunities – get your SEO working for you.

And while we’re at it, I want to care deeply about your website too. It’s your silent salesperson and should be having the same conversations with your online customers that you are already having with your customers in the flesh.

It pays to step back from time to time and take a look at your website with critical eyes.

Put yourself in the shoes of someone who has never been to your site before.

What do they need to know?
What are your key messages and points of difference? Are they leading the charge on your website?
Can all the key pieces of information, including how to buy from you, be found easily?

SEO and paid ads will only work to bring you more sales if your website is set up to sell.

Read more about SEO

Hi, I'm Erin...

The owner of The Marketing Lounge where I wear a number of hats, including marketing strategist, messaging mentor and SEO specialist. Outside of running my business I run around after my two girls who keep me young at heart, in fits of laughter, and addicted to coffee.

I created The Marketing Lounge to help business owners understand their marketing better and empower them to confidently create marketing that really works. I enjoy teaching people skills they can use, breaking down the jargon, and seeing the joy that their success brings them.

I've got 17 years of real-world marketing experience under my belt, from large corporates and international brands, right through to the 'Mum and Dad' businesses that are the backbone of many communities here in Aotearoa.

I can't wait to connect with you and help you grow your business and figure out your marketing once and for all.

Erin xx