Keep reading if you want more customers!
You probably don't want to hear this, but for the sake of your sales, hear me out for a sec…
You might want to resist email marketing, but your marketing has never been about you, it’s about connecting with your audience and making sales.
And email marketing is a highly effective way to do just that.
If you’re not currently sending regular emails to your list, this is your nudge to make it a non-negotiable part of your regular marketing activities.
1. You own your email list, but you don't own your social media accounts.
If you’re only promoting your business using social media, you’re in a very vulnerable position. Yikes!
If any of your social accounts get hacked or taken down, you lose the ability to connect with your audience.
If you've got the most engaged people on an email list, that can never be taken away from you.
2. People on your email list actually WANT to hear from you.
People that sign up to your list already like you and trust you enough to give you their email address.
They WANT to hear from you. If they don't, they will see themselves out via the unsubscribe button.
They might not purchase from you straight away, but landing in their inbox keeps you front of mind for when they're ready.
3. The data speaks for itself - people DO BUY as a result of emails.
60% of consumers say they’ve made a purchase as the result of a marketing email they received.
Compare that with the 12.5% of consumers who say they’d consider using the ‘buy’ button on social media.
Ready to start emailing your fans yet?!
Need another stat?
Email is considered one of the most effective channels for marketing.
Around 80% of marketers place it in their TOP 3 marketing must-haves.
Here are a few tips for email marketing:
Subject lines matter - add some personalisation and a good hook.
Don’t be boring, add your brand voice and personality in. We get enough emails that make us want to snooze - stand TF out!
Keep it short, sharp and to the point.
Including video content in your emails can improve the open rate by up to 300%.
P. S. I know you’re resisting sending emails because you…
a) don’t want to be annoying, and
b) you don’t know what to write in your emails.
Let’s not let those things get in the way. If they’re on your email list, they want you to hear from you. And in terms of content, a solid content plan takes away the guesswork (for all of your content).
Want more tips to help you grow your business?
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That should have been obvious right?!
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