4 things your marketing plan needs if you want new clients, repeat clients, and referrals

I know marketing your business can feel overwhelming and confusing, but it doesn't have to stay that way. So today I'm comin' atcha with some quick tips to help you think past just generating new leads.

1. A variety of ways to generate new leads

We’re talking social media, lead magnets, networking, SEO, paid ads, direct marketing etc.

The right strategies are going to depend on what you’re selling and who you’re selling it to.

Please don't put all your marketing eggs in the social media basket...diversification is your friend! 

>> The key here is the right strategies paired with the right messaging.

2. Ways to convert new leads into paying clients.

Some of the best ways to encourage conversion is sharing client results, using their reviews and stories, and before and after photos - show them what's possible.

People buy the transformation and the results they desire.

It’s also important to understand your sales process and where customers might be falling off, so you can plug those gaps and increase conversion.

3. Keep them comin' back to you

Loyal customers that keep coming back? Yes please! 

Having a subscription or membership offer keeps clients coming back to you and is a great way to guarantee steady income.

Loyalty programmes and email marketing are other great ways to keep people coming back.

This can be harder to do for some business models, but have fun and get creative with it.

4. Nurture those valued customers with a post-purchase strategy

Don't just ghost them once they've paid, nurturing your customers with even more of your grade-A service is the key to getting raving reviews and referrals.

Nurturing clients after the sale does two things - it makes them feel truly valued and gives you an opportunity to ask for a review and a referral. You’ll seal the deal if you offer rewards for reviews and referrals.

It’s also a great chance to share any tips or advice they might need to know about their purchase and make sure they are 100% satisfied.

If you want to understand how to market your business with confidence, and know what your content needs to say to connect and convert, book a free strategy call and let's chat.