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What’s the difference between SEO and SEM?
The core difference between SEO and SEM is that SEO is free and SEM is paid. In this blog I dive into the pros and cons of both.


Why SEO should be an essential part of your digital marketing strategy
Over 90% of online experiences begin with a search engine. SEO helps your website get in front of the people looking for you.


Why is SEO important for small businesses?
Want to drive more quality leads to your website for free? You need SEO.


4 things your marketing plan needs if you want new clients, repeat clients, and referrals
Here are 4 things your marketing plan needs if you want new client, repeat clients, and referrals.
3 reasons you SHOULD be using email marketing
Keep reading if you want more customers! You probably don't want to hear this, but for the sake of your sales, hear me out for a sec…...
Key elements of an effective marketing plan
In a nutshell, I want you to build a marketing strategy that includes the following FIVE elements. Trust me on this, it’s going to earn...
MARKETING TIP: Ask for referrals and acknowledge and reward people when they refer someone to you.
Word of mouth and referrals often bring in the majority of your new customers. So it makes sense to encourage and increase this behaviour.
Pay special attention to your website analytics
There’s a whole lot of important information in your website analytic, if you listen, it will point your marketing in the right direction.
Which is better for your business: blog or podcast?
The short answer is, it depends on your business, your clients and how they prefer to consume information. But there is a bit more to it...
Musings of a marketing gal
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