Why SEO should be an essential part of your digital marketing strategy

Digital marketing is the task of taking your business into the online world and making it visible.

Fun fact:

Over 90% of online experiences begin with Google or another search engine. Yes, there are others. 😂

Which means if your business isn’t visible online, you’re missing out on all those people looking for your products or services.

It's time to get excited about the possibilities of what digital marketing can deliver.

Digital marketing isn’t just a passing trend, it’s how people find, compare, and choose what to buy.

Whether it's through Google, social media, email, or paid ads, digital marketing puts your business in front of the right people, at the right time, on the devices they use every day.

And yes, SEO is an important part of that puzzle. Need another reason to love it...if you know how to do it yourself, it's essentially FREE marketing!

Why I want you to care about SEO. . .

I want you to care, simply because I want more people to find you. And I know you want that too. SEO helps match your products or services with people who are deliberately searching for them.

If you’ve paid attention to your SEO, then you’re helping put your website in front of as many people as possible.

Around 8.5 billion Google searches are happening every day globally. Don’t miss out on your share of those opportunities – get your SEO working for you.

And while we’re at it, I want to care deeply about your website too. It’s your silent salesperson and should be having the same conversations with your online customers that you are already having with your customers in the flesh.

It pays to step back from time to time and take a look at your website with critical eyes. Put yourself in the shoes of someone who has never been to your site before. What do they need to know? What are your key messages and points of difference? Are they leading the charge on your website? Can all the key pieces of information, including how to buy from you, be found easily?

Remember: User experience is everything.

 The components of digital marketing:

• SEO - Optimising your website to rank higher in search engines like Google.

• PPC (Pay-Per-Click Advertising) - Paid ads that appear on search engines or websites (e.g. Google Ads).

• Social Media Marketing - Promoting your brand and engaging with audiences on platforms like Facebook, Instagram, LinkedIn, and TikTok.

• Video Marketing - Using videos (on YouTube, social media, or your site) to promote products or tell your brand story.

• Content Marketing - Creating and sharing valuable content (blogs, videos, guides) to attract and retain customers.

• Email Marketing - Sending emails to your audience for promotions, updates, and to nurture relationships.

• Affiliate Marketing - Partnering with affiliates who promote your products in exchange for a commission.

• Influencer Marketing - Collaborating with influencers to promote your brand to their followers.

• Display Advertising - Banner or visual ads on websites and apps to drive traffic and awareness.

• Mobile Marketing - Reaching users through mobile apps, SMS, and push notifications.

• Online PR (Public Relations) - Gaining visibility through online publications, blogs, and digital news outlets.

• Marketing Automation - Using software to automate marketing tasks (e.g., email sequences, lead nurturing).