There’s a whole lot of important information hiding within your website analytics and if you listen, it will point your marketing in the right direction. Your analytics will give you insights into… • How users are interacting with your content. • Which marketing activities are driving traffic to your site. • Form and button conversions. • Number of new and unique users. • Number of page views. • Which pages users are spending the most time on.
• Which keywords are bringing you the most traffic. There’s so much gold to be found in your website analytics and once you know these things you can make changes and improvements to create a better customer experience and improve conversions. I recommend reviewing your analytics at the beginning of each month, every month. Google Analytics can be a confusing beast if you don’t know what you’re looking for or how to interpret the data. If you need some help, flick me a DM - I’m a huge geek for this sh*t!
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