Why is SEO important for small businesses?

DID YOU KNOW. . .

• There are around 8.5 billion Google searches every single day worldwide.

• Of those, nearly 46% are local searches aimed at finding businesses, products, or services nearby. That’s around 3.2 billion local searches daily.

When you run a small business, bringing in new customers is a large part of your marketing strategy. Often, you’re working with a limited marketing budget, which is why driving traffic to your website for free is a smart move.

Enter SEO.

When you’ve nailed your SEO, your website is more likely to appear in search results, which means more potential customers can find you. The best part about people coming to your website from Google is that there is strong intent. They are purposely searching for something for a reason.

The MAGIC is when you can pair your epic website content with their search intent – and voila, you have a new visitor on your website. Then it’s your website’s job to convert them to the next step, which might be to contact you, jump on your mailing list, book an appointment, or just make a purchase.

Get more local business

If you have a brick-and-mortar store or provide services to a specific geographical area, we can’t ignore the value of local SEO. This is about making the most of those customers looking for someone local, e.g. ‘coffee shop near me’ or ‘electrician in Tauranga.’ You want to drive those customers in!

What about Google Ads?

Yes, of course, you could pay for Google Ads so your site appears at the top of the search results for certain keywords, but we also want your website bringing in plenty of organic (free) traffic.

While it takes time and effort, once your site is ranking well, you can continue getting visitors without constantly paying for clicks. This is because your SEO efforts compound over time, so it becomes easier to maintain and grow your traffic with ongoing optimisation.

SEO is a long game, but an integral piece of your digital marketing puzzle.