Struggling to figure out what to write in your marketing? 4 tips to writing content your audience

These are my top tips for writing something people will stop and read.

1. Write how you talk. It's more engaging and makes your content feel more like a conversation.

2. Write the same things and tell the same stories you normally do when you're face-to-face. Give the same advice and information. Remember, this is still a customer conversation, it's just happening without you.

3. Address the concerns and problems your customers are facing - in fact, use it as a headline and you'll make the right people stop and pay attention. Exhibit A: Check out the headline of this blog post.

4. Make a list of all the questions your customers ask you, then use those as content topics for your marketing. PRO TIP: Create multiple pieces of marketing with one topic. Do a social media post, add it to your website as a blog and FAQ, and send an email to your mailing list.

One last thing...

If you're using AI tools such as ChatGPT, please use it as a source of inspiration only. Edit the content heavily and make sure it sounds like you - because that's your superpower.

Want more help writing content? Jump into my membership group 'My Marketing Hub' and get all the tips and advice you need. Check it out here: www.themarketinglounge.co.nz/my-marketing-hub